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The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker and Andy Smith w/ Carlye Adler.. There may be something to the Golden Rule. There is a lot of untapped good out there; this is a great book to help unleash your own, and along the way, to sift the real from the well-intentioned.

Joel Gardner, LitSnap Editor

"Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. ."

Books-a-Million

"A fascinating, comprehensive guide for how to take your cause and compassion viral. . . . Specific, practical advice teaches readers how to translate anything— a product, service, community concern—into a powerful narrative that invites participation, how to communicate with potential supporters, how to craft compelling video, and more.."

Publishers Weekly

Author bio: Co-authors and husband and wife, Jennifer Aaker and Andy Smith live in Lafayette, California with their two little dudes and a princess. More information can be found here: http://www.dragonflyeffect.com/blog/authors/jennifer-aaker/

Book Details: General Nonfiction; (256 pp. Enjoy the epiphanies: Kindle/Print editions)

Publisher Website: 9780470614150

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